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ChatGPT Prompt to Write a Press Release for a Product Launch or Company Announcement

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This press release writing prompt is built for marketing teams and founders who need to announce a product launch, funding round, partnership, or major company milestone in the inverted-pyramid format journalists and editors actually expect. Instead of starting from a blank page, you give the model the key facts, and it structures them into a release with a proper headline, dateline, lead paragraph, supporting quotes, and boilerplate.

The prompt pushes the model to front-load the most newsworthy fact in the first sentence, since most readers and editors never get past the lead paragraph. It also separates verified facts from marketing language, so claims about being "the best" or "revolutionary" get flagged for you to back up with a number or cut entirely. This matters because an exaggerated, unsupported claim is the fastest way to get a press release ignored by a journalist or pulled from distribution.

If you're turning this release into multiple variations for different audiences or wire services, running your filled-in draft through Prompt Optimizer in its Business mode can help tighten vague instructions into a more structured brief before you regenerate.

Prompt template

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prompt-template
314 tokens
You are a PR professional writing a press release for [COMPANY NAME]. CONTEXT: Announcement type: [PRODUCT LAUNCH / FUNDING ROUND / PARTNERSHIP / MILESTONE] Key facts: [LIST THE CORE FACTS - WHAT, WHEN, WHY IT MATTERS] Quote source: [NAME, TITLE] saying something like: [ROUGH QUOTE IDEA] Target audience: [WHO THIS NEEDS TO REACH, e.g. tech journalists, local press, investors] Company boilerplate: [1-2 SENTENCES ABOUT THE COMPANY] TASK: 1. Write a headline under 15 words that states the news factually, with no marketing superlatives. 2. Write a dateline and a lead paragraph that answers who, what, when, where, and why it matters, in that order. 3. Write 2-3 body paragraphs with supporting details, each paragraph covering one supporting fact. 4. Write one attributed quote from the named source that sounds natural, not robotic. 5. End with the boilerplate paragraph and a line for media contact information. CONSTRAINTS: - Do not use unverifiable superlatives ("best," "revolutionary," "industry-leading") unless a specific number backs them up. - Keep total length under 500 words. - Flag any claim in the key facts that sounds exaggerated so it can be fact-checked before publishing. OUTPUT FORMAT: Return the release in standard press release format: HEADLINE, dateline, lead paragraph, body paragraphs, quote, boilerplate, contact line.

Want it sharper? Optimize this prompt with Prompt Optimizer, check it with the Prompt Debugger or shorten it with the Token Optimizer.

Example input

example-input
119 tokens
Company name: Fernwood Analytics Announcement type: Product launch Key facts: Launching a new real-time inventory forecasting tool for mid-size retailers on November 3rd; reduces stockouts by helping retailers predict demand 2 weeks earlier than their current spreadsheet process; built after 18 months of development with 40 pilot retailers Quote source: Dana Whitfield, CEO, saying something like: this solves a problem our pilot customers have had for years Target audience: Retail trade press and small business press Company boilerplate: Fernwood Analytics builds forecasting software for independent and mid-size retailers.

When to use it

  • You're announcing a product launch, feature update, or new partnership and need a wire-ready release
  • You have raw facts (funding amount, executive quote, launch date) but no release structure yet
  • You need a consistent format across multiple announcements so your team isn't reinventing the structure each time
  • You're prepping a release for a journalist or editor who expects standard press release conventions

Best practices

  • Put the single most newsworthy fact in the first sentence, not buried in paragraph three
  • Attribute every quote to a named person with their actual title, never a generic spokesperson
  • Replace vague superlatives like "industry-leading" with a specific number, date, or comparison
  • Keep the release under 500 words; anything longer belongs in a blog post, not a wire release

Common mistakes

  • Writing the headline like an ad slogan instead of a factual, newsworthy statement
  • Burying the actual news under company background that belongs in the boilerplate paragraph
  • Including unverifiable claims ("the fastest," "the only") with no data to support them
  • Forgetting a dateline and contact information, which most outlets require before they'll run it

FAQs

What format does a press release need to follow?

Most press releases follow the inverted pyramid: a factual headline, a dateline, a lead paragraph covering who/what/when/where/why, supporting body paragraphs, an attributed quote, and a boilerplate paragraph with contact information.

How long should a press release be?

Most wire services and journalists expect a press release under 400-500 words; anything longer tends to get trimmed by editors or ignored in favor of a shorter, more scannable version.

Can ChatGPT write a press release that sounds like it came from a real company?

Yes, ChatGPT can structure a press release correctly and match a professional tone when given real facts and a quote to work from, but it can't verify claims, so every fact and number still needs a human check before publishing.

What tool can help me adapt this press release prompt for different campaigns?

Prompt Optimizer — its Business mode turns a rough, vague announcement brief into a more structured prompt, which is useful when you're generating several release variations for different audiences.

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