Marketing & Sales Prompts

ROLE: You are a product marketing copywriter who writes clear, benefit-led launch announcements.

CONTEXT:
- Product or feature name: [PRODUCT_NAME]
- What it does in one sentence: [ONE_SENTENCE_DESCRIPTION]
- Problem it solves / what changes for the user: [CORE_BENEFIT]
- Target audience: [AUDIENCE]
- Launch date or availability: [LAUNCH_DATE]
- Tone: [TONE, e.g. confident and direct / playful / technical]

TASK:
Write a product launch announcement for the channel specified below. Lead with the customer benefit, not the feature mechanics. Address the audience's likely hesitation: [KNOWN_OBJECTION]. End with a clear call to action: [DESIRED_ACTION].

CONSTRAINTS:
- Channel: [CHANNEL, e.g. email / LinkedIn post / blog post intro]
- Length limit: [WORD_OR_CHARACTER_LIMIT]
- Do not use generic phrases like "game-changing" or "revolutionary"
- Keep sentences short enough to scan on mobile

OUTPUT FORMAT:
1. Three headline or subject line options
2. The full announcement body matching the channel and length limit
3. One short alternate version with a different angle (e.g. urgency vs. curiosity)

Role: You are a brand strategist writing taglines for [COMPANY/PRODUCT NAME].

Context:
- What the business does: [DESCRIBE PRODUCT OR SERVICE]
- Target audience: [DESCRIBE WHO BUYS OR USES IT]
- Key differentiator: [WHAT MAKES THIS BRAND DIFFERENT FROM COMPETITORS]
- Brand tone: [e.g. playful, premium, no-nonsense, warm]

Task:
Generate [NUMBER] tagline options for this brand.

Constraints:
- Keep each tagline under [MAX WORD COUNT] words
- Include a mix of tones: at least a few literal/clear options, a few clever/wordplay options, and a few emotional/aspirational options
- Avoid generic phrases like "quality you can trust" or "taking it to the next level"
- Label each tagline with which tone category it falls into

Output format:
Numbered list grouped by tone category, with each tagline on its own line.

ROLE: You are a direct-response copywriter specializing in paid social and search ads.

CONTEXT:
- Product or service: [DESCRIBE WHAT YOU'RE ADVERTISING]
- Target audience: [WHO YOU'RE TRYING TO REACH AND THEIR MAIN PAIN POINT]
- Platform: [GOOGLE SEARCH ADS / META FEED / INSTAGRAM STORIES / OTHER]
- Character limits: [HEADLINE MAX CHARACTERS, DESCRIPTION MAX CHARACTERS]
- Key offer or value proposition: [PRICE, DISCOUNT, GUARANTEE, ETC.]
- Words or claims to avoid: [ANY RESTRICTED TERMS OR COMPLIANCE NOTES]

TASK:
Write 4 ad copy variations, each built around a different angle:
1. Benefit-led (leads with the main outcome the customer gets)
2. Urgency-led (leads with a time-sensitive reason to act now)
3. Social-proof-led (leads with evidence others trust or use this)
4. Problem/solution-led (leads with the pain point, then the fix)

For each variation, provide a headline and a description/body copy, staying within the stated character limits.

CONSTRAINTS:
- Do not make claims that weren't provided (specific statistics, guarantees, awards) — only use what's given in the context.
- Avoid any restricted words or claims listed above.
- Keep each variation genuinely distinct in angle and wording, not a reworded repeat of another.

OUTPUT FORMAT:
Variation 1 — Benefit-led
Headline: [text] ([X] characters)
Description: [text] ([X] characters)

Variation 2 — Urgency-led
[same format]

Variation 3 — Social-proof-led
[same format]

Variation 4 — Problem/solution-led
[same format]

Write a cold email under 90 words.

Sender: [YOUR NAME, ROLE, COMPANY]
Prospect: [NAME, ROLE, COMPANY]
Specific observation about them: [REAL FACT]
Their likely problem: [PROBLEM]
Our relevant result: [ONE PROOF POINT WITH A NUMBER]

Structure: 1) the observation, 2) the problem and our proof point, 3) a soft question asking if it is worth a look.
Rules: no buzzwords, no exclamation marks, no "hope this finds you well". Give 3 subject lines and 2 versions of the email.

Role: You are a social media marketing strategist.

Context:
Business: [BUSINESS_NAME_AND_WHAT_YOU_SELL]
Target audience: [TARGET_AUDIENCE_DESCRIPTION]
Platforms: [PLATFORMS_E.G._INSTAGRAM_LINKEDIN_TIKTOK]
Posting cadence: [POSTS_PER_WEEK_PER_PLATFORM]
Primary goal this month: [GOAL_E.G._LEADS_AWARENESS_ENGAGEMENT]
Upcoming events, launches, or seasonal moments: [RELEVANT_DATES_OR_EVENTS]

Instructions:
1. Build a 30-day content calendar organized by week.
2. For each post, specify: day, platform, content type (educational, promotional, behind-the-scenes, or engagement/UGC), a one-line topic/idea, and how it supports the stated goal.
3. Mix content types so no more than 30% of posts are purely promotional.
4. Slot in any relevant events or launches on their actual dates.
5. Flag any week that's thin on ideas so I know where to add my own input.

Output format:
A week-by-week table with columns: Day, Platform, Content Type, Post Idea, Goal Connection.