ChatGPT Prompt to Write SEO Meta Titles and Descriptions
This prompt generates SEO meta titles and meta descriptions for a page or blog post, built for content writers, SEO specialists, and site owners who need search-snippet copy that fits strict character limits and still earns clicks. It's a narrow, repetitive task that AI handles well once you give it the page's actual content and target keyword instead of a vague topic.
The prompt asks the model to produce several title and description variants, each respecting the practical limits search engines use before truncating text (roughly 60 characters for titles, 155-160 for descriptions), with the primary keyword placed near the front where it carries the most SEO weight and shows up most reliably in search results. It also asks for a short reason each variant might perform differently, which helps when deciding between a benefit-driven angle and a more direct, keyword-first one.
Because meta copy is short and high-stakes for click-through rate, small wording choices matter a lot relative to the length of the text. If you're generating meta tags for dozens of pages at once, the Prompt Builder can turn a quick description of your site and content types into a reusable template so you're not rewriting this prompt for every page.
Prompt template
ROLE: You are an SEO copywriter writing meta titles and descriptions for search engine results pages.
CONTEXT: Page topic: [PAGE TOPIC] Target keyword: [PRIMARY KEYWORD] Page content summary: [PASTE PAGE CONTENT OR DETAILED SUMMARY] Page type: [BLOG POST / PRODUCT PAGE / LANDING PAGE / CATEGORY PAGE]
TASK: Write [NUMBER] meta title and meta description variants for this page.
CONSTRAINTS:
- Meta titles: maximum 60 characters, primary keyword near the start
- Meta descriptions: maximum 160 characters, primary keyword included naturally, end with a clear call to action where appropriate
- No keyword stuffing; copy must read naturally
- Include the character count for each title and description
OUTPUT FORMAT: For each variant, output: Variant [NUMBER] Title: [TITLE] ([CHARACTER COUNT] characters) Description: [DESCRIPTION] ([CHARACTER COUNT] characters) Why this angle: [ONE SENTENCE EXPLAINING THE APPROACH]
Example input
ROLE: You are an SEO copywriter writing meta titles and descriptions for search engine results pages.
CONTEXT: Page topic: Guide to composting for apartment dwellers Target keyword: apartment composting Page content summary: A practical guide covering countertop compost bins, what can and can't be composted indoors, dealing with odor and fruit flies, and where to drop off compost in cities without curbside pickup. Page type: Blog post
TASK: Write 3 meta title and meta description variants for this page.
CONSTRAINTS:
- Meta titles: maximum 60 characters, primary keyword near the start
- Meta descriptions: maximum 160 characters, primary keyword included naturally, end with a clear call to action where appropriate
- No keyword stuffing; copy must read naturally
- Include the character count for each title and description
OUTPUT FORMAT: For each variant, output the title, description, and character counts as specified above.
Example output
Variant 1 Title: Apartment Composting: A Complete Beginner's Guide (52 characters) Description: Learn apartment composting without a yard: best bins, what to avoid, and how to stop odor and fruit flies. Start composting today. (139 characters) Why this angle: Leads with the keyword and frames the page as beginner-friendly, which matches likely search intent.
Variant 2 Title: Apartment Composting Without a Backyard (41 characters) Description: No curbside pickup? Here's how apartment composting actually works indoors, including bin options and odor control tips. Read the guide. (142 characters) Why this angle: Addresses the specific pain point (no curbside pickup) that apartment dwellers search for.
Variant 3 Title: How to Compost in an Apartment (2026 Guide) (45 characters) Description: A step-by-step guide to apartment composting: countertop bins, what not to compost, and nearby drop-off spots. (115 characters) Why this angle: Direct, keyword-first phrasing for searchers who want quick, practical steps.
When to use it
- Writing meta titles and descriptions for a new blog post, landing page, or product page before publishing
- Auditing an existing site and rewriting meta tags that are too long, too generic, or missing a target keyword
- Generating multiple variants to A/B test in Google Search Console or an SEO plugin
- Standardizing meta copy format across a large site with many content types (articles, product pages, category pages)
Best practices
- Paste the actual page content or a detailed summary, not just a topic name, so the copy reflects what's really on the page
- Specify the target keyword explicitly and ask for it to appear near the start of the title
- Ask for character counts alongside each variant so you can check limits before pasting into your CMS
- Request 3-5 variants per page rather than one, since snippet performance is genuinely hard to predict ahead of time
- Check the finished prompt's clarity with the Intelligence Score tool if you're reusing it across many pages and want to catch missing details early
Common mistakes
- Giving the model only a vague topic instead of the actual page content, which produces generic, inaccurate copy
- Ignoring character limits and ending up with titles or descriptions that get truncated with "..." in search results
- Stuffing the keyword into both the title and description unnaturally instead of writing copy that still reads like real sentences
- Forgetting to ask for a call-to-action phrase in the description, which measurably affects click-through rate on informational pages
FAQs
What's the ideal character length for a meta title and description?
Meta titles are generally safe under about 60 characters and meta descriptions under about 155-160 characters, since search engines truncate longer text, though the exact cutoff varies by pixel width and device.
Should the keyword go at the start of the meta title or can it go anywhere?
Placing the primary keyword near the start of the title is generally recommended, since it's both more visible to searchers scanning results and weighted more heavily by search engines than a keyword buried at the end.
Can ChatGPT write meta descriptions directly from a URL?
ChatGPT and similar models generally cannot browse a live URL unless the platform has browsing enabled, so for reliable results it's best to paste the actual page content or a detailed summary directly into the prompt.
How many meta title variants should I generate before picking one?
Generating 3-5 variants per page gives enough range to compare a benefit-driven angle against a more direct, keyword-first one, since snippet click-through performance is hard to predict without testing.
What tool can help me scale this meta-copy prompt across many pages at once?
Prompt Builder — turns a quick description of your site and content types into a reusable structured prompt, so you're not rewriting the meta-copy prompt for every page.